
True Stories of Real Estate
San Francisco
Real Estate Watch
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These are the absolutley absurd stories of San Francisco’s real estate market using the only palatable method to do so – humor with a dash of design. This project is an initiative exploring the insane, oft tragically humorous world of real estate in one of the world’s most competitive real estate markets. If you can believe it, a condemned home recently sold, all cash for $1.95M.


As for the design details within the logo, it combines a home, a watchful eye and the Golden Gate Bridge. Additionally, the home is made of two parts dually representing a home and an upward arrow – a nod to the ever increasing housing prices in SF.























